1
VisitSweden
Your Swedish Island
To reconnect with our creative instincts and simply to make something for ourselves outside of work, I collaborated with a friend to conceptualise and produce a 60-second short film.
Visit Sweden, in partnership with the National Property Board, selected five private islands to be entrusted to international travellers for a year. Applicants were invited to share why they deserved to become an island custodian, with the most creative submissions awarded the experience, alongside a formal contract and round-trip to Sweden.
THE BRIEF
Rather than answering the brief at face value, we reframed it into a narrative-led short film—moving beyond “why we want the island” to explore what it means to come from a place where nature is experienced differently.
Drawing from our perspective as Singaporeans, we built an overarching story around contrast: a city where nature is designed, planned, and often kept at a distance, versus the openness and stillness we experienced during our time in Sweden.
We developed a structured shotlist and voiceover to bring this idea to life, using recurring visual motifs (such as a toy boat) to represent imagination versus reality. The film progresses from controlled, everyday environments to moments of genuine immersion in nature, culminating in a quiet reflection on appreciation and responsibility.
OUR APPROACH
2
Branding To Asia
Case Competition 2024
Our team of 3 advanced to the final round of Branding to Asia 2024 - a business case competition targeted to Nordic SMEs. Through this competition, the team proposed strategic go-to-market plans, using problem-solving, innovative thinking and brand development to bridge the gap between Nordic brands and the burgeoning markets of Southeast Asia.
To develop a competitive business analysis for Arctic Super Dog Snacks, a Finnish brand which is a high-quality nutrition-focused upcoming business launching in QR-Q4, 2024, and eventually, a go-to-market strategy encompassing industry and market analysis, customer and partner analysis, recommended product, market entry strategy and business plan specifications, a marketing and communications plan as well as e-commerce strategy, branding, and new growth areas.
THE GOAL
A PEEK INTO THE BRANDING
Ideated the new brand name and brand guide while not forgetting about the Arctic element - 'Haukku', which is Finnish for 'bark', and the symbolic dog in the shape of Haukku's initial - 'H'.
3
D&AD New Blood Awards 2025 - International Competition
Individually entered the D&AD New Blood Awards, and developed a word-of-mouth campaign for Depop's UK market, detailing the solution, creative process, and key audience and market research insights.
The Target Audience: 18 - 34 year olds in the UK who represent a broad range of styles and confidence.
The Challenge: Make Depop the talk of the town once again for those who have forgotten or dismissed them. Create a campaign focused on getting people talking, that lets them know that Depop is the most exciting, relevant, and inspirational place to buy and sell circular fashion.
