Work
Experience
06.2025 - Present
Junior Consultant / Archetype Singapore
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Led media relations and pitching efforts across 5+ accounts, building trusted media relationships and positioning clients as thought leaders across high-quality coverage.
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Managed day-to-day client relationships and provided strategic media counsel, including issues management support and handling media queries.
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Coordinated and managed events for clients such as Stripe Tour Singapore and foodpanda’s pandamart XL launched.
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Conducted in-depth research and competitor analysis to inform PR strategies, including new business development pitches and comms planning
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Managed always-on organic and paid social across LinkedIn, Instagram, and Facebook, conceptualising content and executing full-funnel lead generation campaigns to drive sustained audience growth, engagement, and conversions.
06.2024 - 12.2024
Freelance Associate / MSL Singapore (Publicis Groupe)
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Continued strategic PR support for the Saudi Tourism Authority account, contributing to high-impact media engagement and campaign execution.
01.2024 - 06.2024
PR Intern / MSL Singapore (Publicis Groupe)
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Media monitoring and reporting: Internal newsflash and Budget 2024
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Media relations: Media pitching for International Womens' Day 2024 and follow up
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Research and creative ideation for social media campaigns
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Client relations: Presented a campaign research deck to regional teams
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Accounts: AWS, Samsung, Saudi Tourism Authority, SK-II
04.2023 - 07.2023
PR Intern / Brave Communications
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Content development: First cuts of opinion pieces, press releases, email interview responses and briefing documents for C-suite
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Media relations: Creative ideation, pitching for media interviews, follow up, liaison and coordination with media
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New business development: Research on prospects and helping with the content, design and layout of presentation decks, brainstorming
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Media monitoring and reporting: Daily media monitoring and issues management, coverage tracking, and monthly and half-yearly reports
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General coordination support: Transcriptions, clippings and summaries, weekly WIP meeting minutes and recap, and management of client deliverables
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Event and activations: Etiqa x Singtel Bill Protect launch, Etiqa 'With You For The Ride'
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Accounts: Etiqa Insurance Singapore, WRISE Wealth Management, Currencycloud, CH Robinson
02.2022 - 08.2022
Marketing Intern / Autelier Makeup
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Conceptualized and implemented marketing digital campaigns on social media to build and maintain brand awareness
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Conducted an analysis of content performance with SEO, using engagement data and insights to redevelop and tweak content strategies.
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Liaised with external and internal vendors to a new and interesting content for different social media platforms (Instagram, TikTok)
2020 - 2021
Various F&B Experience
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Assisted at Stadium concert events by handling food stalls, cashiering, and attending to concert attendees' queries.
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Server at ad-hoc banquet and buffet events
2018
National Museum of Singapore
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As part of a work attachment program
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Ushered people with disabilities and physical impairments for an international theatrical dialogue event 'And Suddenly I Disappear'
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Communicated and guided visitors with visual and hearing impairments, learnt proper mannerisms to apply in a society where inclusivity is of utmost importance
Education
2021 - 2025
NTU Wee Kim Wee School of Communications and Information | Bachelor's Degree
Equipped and relevant skills from modules including Public Relations Writing, Image & Sound Production, Corporate Communications, Regional Strategic Communication Management and Data Mining.
2018 - 2020
Nanyang Junior College | Cambridge A Levels
Further developed my interest in performing arts (Guzheng) and love for volunteering and animals with my participation in the student interest group 'Paws on Parade'
Skills
& Expertise
Languages
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Proficient in English and Chinese
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Self-taught Korean out of interest before taking a class in school, currently a Level 3 student
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Learnt Level 1 Spanish in school to explore more languages.
Digital Skills
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Created design portfolios and assignments for class with Adobe Photoshop and Adobe InDesign
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Initiated to be editor for a final film project, and honed my skills in Final Cut Pro
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Developed proposals and infographics through Microsoft Office and Canva